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Strategic Planning



Strategic Planning ProcessICMA_button_small

As the City of Fayetteville continues to grow and thrive, the City Council looks to chart a course with a strategic plan which articulates a vision for our community's future that will ensure vitality and sustainability. The City is guided by a comprehensive strategic planning process. City Council meets annually to refine the items that comprise the City's strategic plan and to ensure that it is reflective of the changing needs of our growing community. The strategic planning process consists of four key phases, starting with gathering input from the Senior Management Team (department directors) and citizens, followed by a City Council retreat. The input from these first two phases is used in the development of the strategic plan itself. The final phase of the plan is implementation.

Strategic Plan Framework 

The main elements of the City’s strategic plan represent a commitment to serving the community: the Vision for the community; the organizationalMission; Core ValuesFive-Year Goals that support the  long-term vision for the City; Performance Measures that identify annual targets; and the Action Agenda which outlines annual Top Policy Priorities and respective action items, or Targets for Action (TFA), to advance progress toward the goals.


This model aligns City programs and spending with long-term goals, brings critical needs into focus and provides an organizational roadmap for success. The City's strategic plan is a critical component of a larger system of planning for our organization's success, which includes the annual budget process, citizen input, capital and technology prioritization and financial planning.

Strategic Plan Development, Execution and Reporting

In February 2015, City Council met in a one day planning retreat. The session included opportunities for Council to build upon ideas and interact in open conversation. Council worked to develop the one year action plan and identified six top policy priorities. These policy areas will define the actions that Council and staff will focus on during the fiscal year. Targets for Action (TFA) were finalized after the annual budget was adopted. 


City staff will work to execute the plan and report progress to City Council and the community throughout the fiscal year. The City’s strategic planning model aligns programs and spending with long-term goals. It is an organizational roadmap that also provides transparency and accountability for results.


For More Information 

Contact Rebecca Jackson at 910-433-1068 or for more information on the City's Strategic Plan or Performance Management.

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