Marketing & Communications

All media requests and requests for interviews are to go through the Marketing & Communications Office by calling David Scott at (910) 433-1298, emailing DavidScott@FayettevilleNC.gov, or writing to 433 Hay Street Fayetteville, NC 28301, attention Marketing & Communications. The office responds to requests for information Monday through Friday, 8 a.m.-5 p.m., and after hours in cases of emergency. In order to ensure the most timely and accurate response possible, media is to contact the Marketing & Communications office with all requests.

Media Relations Staff

As Fayetteville's government access channel, FayTV is dedicated to providing City government information to our citizens. FayTV is available to subscribers of Spectrum Cable and all content is available for viewing on YouTube.

The station operates 24 hours a day, seven days a week, with programs and information focusing on City government activities. 

FayTV Staff

Branding and City Identity guidelines protect the graphic identity of the City of Fayetteville and maintain the integrity of the City's brand. The Branding and Style Guide(PDF, 5MB) provides a comprehensive foundation of graphic standards for proper presentation and improves communication by ensuring consistency within the organization and enforces best practices by guiding designs to a quickly recognizable professional outcome.

Can Do Carolina

The City of Fayetteville is Can Do Carolina, where readiness, service and generosity support people and organizations in the pursuit of their goals and dreams.

The Fayetteville Cumberland County Branding Committee consists of key community organizations who recognized that their promotional materials and messaging often overlapped and were disconnected from one another. After data research, public forums, and internal collaboration, they created the Can Do Carolina brand for the region and refreshed their own organization’s branding. Together, the partners will strive to expand the brand throughout more organizations in Fayetteville and Cumberland County.

Can Do Carolina Website

• We can do it all if we seize the day in full. On weekend mornings, we take to the streets, possibilities wide open. With or without a plan, we keep track of time well-spent not in hours and minutes but in artifacts seen and fun facts learned; trails biked, and gardens strolled; innings pitched, and goals scored. We’re happy to be counted among the tourists in downtown, the day-trip shoppers at the malls or the motley crowd at Festival Park. And we never turn down a chance to visit old favorites and new hangouts, try foreign cuisine with family, or stay for another round among friends. The next week, we can do it all over again.
• We show what our arts and culture can do by bringing dreams to life. With the muses smiling on us, we’re free to beautify the places and amplify the voices that set our community apart. Our local talent turns brick walls into high-priced canvases; it fills the night air with the sounds of a symphony; it imagines whole worlds out of wardrobe and set design. Working in concert at performances and festivals that draw spectators from across the state, we grow the artistic legacy that our kids will follow. Because it takes the entire community — its artists, patrons, and benefactors — to conjure a scene that rivals that of communities twice our size. In spreading our creativity as far as we can, so does our reputation for mastering every medium and conquering every stage. 
• We make “can do” our go-to as our economy climbs to new heights. Here, these two words have become the motto of self-starters and stalwarts in every industry, aided at every turn by local organizations that support their goals of immediate impact and long-term growth. This has been the key to launching locally owned craft breweries, restaurants, and shops; to spurring innovation in the work of defense contractors; and to developing a globally ready talent pipeline ready to contribute to sectors from hi-tech to healthcare. Ultimately, ours is a mindset that keeps attracting outside businesses and talent who are interested in testing the limits of what can be done.
• We raise can do contributors to lead the next generation. Looking forward to the day when our children surpass us, we hand down knowledge and skills gained through hands-on experience, continuing the history of educators that dates to the earliest days of Fayetteville State University. We challenge all of our students — from K-12 schools to institutions of higher learning like Methodist University and FTCC — to raise their expectations and erase the ceiling to their potential. In so doing, we also instill the work ethic and social responsibility that boost the entire community. Our future doctors, engineers, and leaders must know that, no matter their background, they can all do a bit of good in the world.
• In Fayetteville, we stand united by the lessons of our history, the lifeblood of our traditions, and the promise of our inherited spirit. To us, it’s an obligation and a duty. To make things happen for our country, our community and one another. It’s just what we do. Because we...are Can Do Carolina.

Branding Documents

• COF-Branding-and-Style-Guide.pdf(PDF, 5MB)
• Fayetteville_City_BrandStandards.pdf(PDF, 3MB)
• Fayetteville-Cumberland-County-Color-Palette-1.pdf(PDF, 21KB)
• Regional_BrandStandards.pdf(PDF, 4MB)
• Brand_Research_and_StrategySummary_2019.pdf(PDF, 2MB)
• Website-Policy.pdf(PDF, 2MB)
• Website Privacy Policy & Rights of Use

Branding Staff

Connect with the City of Fayetteville on your favorite social networking and media sites. These are the official social media accounts for the City.

Your engagement makes the City of Fayetteville a better place. Join the conversation with our multi-channel social media team to learn about what the City does each day, and how you can become part of the discussion.

Social Media Comment Policy

Social Media Comment Policy(PDF, 369KB)

The City of Fayetteville, NC government uses social media to interact with residents, businesses and visitors about city-related topics, events and issues. Please note this is a moderated online discussion site and subject to North Carolina Public Records Laws, and e-discovery laws and policies.

All comments and content shared on our government-sponsored social media sites must relate to items within the jurisdictional control or authority of the City of Fayetteville, NC government.

The City of Fayetteville, NC government reserves the right to delete submissions that do not meet the purpose of this site as set out above. The following are examples of unacceptable social networking content and comments.

Please note this list is not intended to be all-inclusive:

1. Any content or comments that do not relate to the City of Fayetteville, NC government or the authority of the City of Fayetteville, NC government will be removed.
2. Profane or obscene language or content as determined by the profanity filters offered through each social media platform (such posts result in the comment/content being blocked through social media’s profanity filter.)
3. Content that promotes, fosters, or perpetuates discrimination on the basis of race, creed, color, age religion, gender, marital status with regard to public assistance, national origin, physical or mental disability, or sexual orientation, or any other protected class of people.
4. Duplicate posts by the same author (the original post will be left intact assuming it follows the guidelines of acceptable comments or content).
5. Solicitations of commerce and/or, including content that contains gratuitous links (links or references to other relevant government webpages, official government sites or official city partners are acceptable).
6. Promotions or content related to political organizations of any type.
7. Advocation of illegal activity; or those that compromise safety or security of the public.
8. Infringement on copyrights or trademarks.
9. Confidential or non-public information, including but not limited to any personally identifiable or medical information and any content that violates the legal rights of the owner of said content.

Please note that opinions and comments expressed on this social media site do not reflect the opinions and positions of the City of Fayetteville, NC government, its officers or employees. If you have any questions concerning our social media platforms and the moderated discussion rules, please email the Marketing and Communications team at MarComm@FayettevilleNC.gov.

Social Media Channels

City of Fayetteville

• City of Fayetteville on Facebook
• City of Fayetteville on Twitter
• City of Fayetteville on Instagram
• City of Fayetteville on YouTube
• City of Fayetteville on LinkedIn
• City of Fayetteville on Flickr
• City of Fayetteville on Nextdoor

City Departments

• Fayetteville Police Department on Facebook
• Fayetteville Police Department on Twitter
• Fayetteville Police Department on YouTube
• Fayetteville Fire Department on Facebook
• Fayetteville-Cumberland Parks & Recreation on Facebook
  • FCPR Nature and Outdoor Programming on Facebook
• Fayetteville Regional Airport on Facebook
• Fayetteville Regional Airport on Twitter
• Fayetteville Regional Airport on LinkedIn
• Fayetteville Area System of Transit (FAST) on Facebook

Fayetteville PWC

• Fayetteville PWC on Facebook
• Fayetteville PWC on Twitter
• Fayetteville PWC on Instagram
• Fayetteville PWC on YouTube

City of Fayetteville on Facebook

Social Media Staff

• Strategic Communications Plan(PDF, 5MB)
• COF-Branding-and-Style-Guide.pdf(PDF, 5MB)
• E-Mail Signature Policy(PDF, 1MB)
• Government Access Channel/FayTV Policy(PDF, 4MB)
• Media Relations/Public Information Request Policy(PDF, 950KB)
• Social Media Policy(PDF, 670KB)
• Website Policy(PDF, 2MB)
• Website Privacy Policy and Rights of Use

Loren Bymer
Marketing & Communications Director, City of Fayetteville, NC

Loren Bymer brings more than two decades of strategic communication leadership—spanning municipal government and the U.S. Army—to his role as Marketing & Communications Director for the City of Fayetteville. He joined the City of Fayetteville team in December 2022 to guide media relations, brand management, and crisis communication for North Carolina’s sixth‑largest city, ensuring every message aligns with the Council’s Strategic Plan and resonates with its 210,000 residents.

Bymer’s foundation in high‑stakes public affairs was forged during a 24‑year military career that culminated as Director of Public Affairs for U.S. Army Special Operations Command. A retired lieutenant colonel and Special Forces qualified officer, he led multinational information teams in Afghanistan, Korea, and the Middle East, earning a reputation for clear counsel, agile crisis response, and deft storytelling under pressure.

Since transitioning to local government, he has modernized Fayetteville’s communications framework—centralizing public‑information officers, integrating data analytics into campaign planning, and elevating the city’s digital presence. His collaborative approach has strengthened partnerships with Cumberland County, Fort Bragg, and regional media while nurturing an engaged, informed workforce.

Bymer holds both a Bachelor of Journalism and a Master of Science in Marketing, Communication & Advertising from the University of Nebraska‑Lincoln. Certified in the Army’s Public Affairs Qualification Course and multiple joint communication programs, he continues to mentor emerging professionals and veterans alike.

Known for analytical rigor, decisive leadership, and a steadfast commitment to public service, Loren Bymer is dedicated to advancing Fayetteville’s story—one that reflects innovation, transparency, and a community‑first ethos.

Marketing & Communications Staff